Kristina Halvorson

Brain Traffic
Founder, Brain Traffic and author "Content Strategy for the Web"

Kristina is co-author of Content Strategy for the Web and is recognized as one of the industry’s leading advocates for content strategy. She is founder of Brain Traffic, a content strategy consultancy whose clients include AT&T, Autodesk, Thedacare, Carnegie Mellon University, BMC Software, Merck, Best Buy, Target, and the Indianapolis Motor Speedway. She is also the founder of Confab Events.